Before social media and the broader internet, Alphas were simply genetically-superior Men with finely-sculpted bodies, razor-sharp intellects, or indomitable wills that led armies and bred thousands.

Sadly, social media is rapidly diluting our stock of true Alphas, replacing these superior Men with dumb, navel-gazing Instagram models who measure their so-called Alphahood by their follows, likes, and retweets.

Alphahood is no longer a calling … it’s a brand.

Sadly, this degeneration of the Alpha in our society has merged (inevitably, I suppose) with the rise of dickless, INCEL-like narcissists plaguing social media with hateful rhetoric and amplified aesthetics masquerading as Alpha. Guys like Andrew Tate and, most recently, some test tube robot named “Clavicular” have spearheaded this (bowel) movement.

Clavicular is particularly problematic. He came out of nowhere, his claim to “fame” being some extreme body-modification shit called “looksmaxxing”. In theory, Clavicular beat on the bones of his face with a hammer to accentuate his cheekbones, etc. (too bad he didn’t use the claw end). He’s also known to take lots of peptides and other formulations to boost testosterone and transform him into an ultimate male.

Sadly, hammers and peptides can’t fix a lack of personality.

Here are a few clips of the awkward, autistic bastard interacting with other worthless social media garbage like an alien life form newly hatched from a pod.

There is nothing appealing about this socially-awkward wannabe. He’s arrogant for no reason, having not accomplishing a single damned thing in life except getting attention on Kick for hitting himself in the face with a hammer. THINK ABOUT THAT.

Clavicular was recently on the podcast of another social media cancer, Jake Paul. Now, some might make the point that Paul is Alpha (I might even begrudgingly agree), but watch this excruciating moment when Paul asks Clavicular to rank him on “masculinity” or “hotness” or whatever:

Clavicular says Paul is a “6.5” out of 10, and Paul looks crushed! WHAT THE FUCK?!? No true Alpha would give ANY fucks what RealDoll Clavicular thinks about them, especially not one as wealthy as Paul!

And that’s certainly true once Clavicular reveals how he’s trying to “looksmaxx” his tiny penis by pulling on it constantly:

HAHA what a fucking joke!

Ultimately, Clavicular’s influence will be short-lived, as will most of the other bad actors in this most recent affront to hierarchical order and true Alphahood. The angry, violent ones (like Tate or ChudTheBuilder) will end up in prison, and Clavicular is simply too boring to last.

But my concern is with all of the young Alphas out there watching these examples getting way too much attention and thinking that’s how they should act.

Honestly, this site and its message can only do so much to help Alphas. It’s really incumbent upon true Alphas everywhere to mentor the next generation, teaching them values that define true leaders of lesser Men.

I only hope it happens before true Alphahood is lost!””

The above video details an interesting study involving the game Monopoly and how advantaged people are transformed by their unfair advantages. It’s a curious study in that the participants so easily slipped into bully behavior, revealing how unfair advantages lead to superiority complexes. It’s also odd that these advantaged people, after achieving their success, all attributed their success to their own power and not the advantages they were given.

This study can be extrapolated and applied to Alphas and Alphahood, of course. Alphas are given tremendous genetic and psychological advantages – better bodies, more attractive features, more aggression and dominance, more love and worship and support – and this helps to secure their place at the top of hierarchy.

The study reveals the possible natural origins of bully Alphas, as well as some naturally-bad Alpha behavior resulting from their superior advantages. There is a sort-of animal cruelty that arises when superior Alphas see and use inferior males. As this study demonstrates, it’s likely unavoidable.

But it also demonstrates another truth: hierarchy literally permeates every aspect of our society and our lives. Once you see it and understand it, you’ll see its presence and effects everywhere.

One of the red-hot trends on social media right now is what I like to call The Alpha Aesthetic. It’s a very hierarchical elevation of Alphahood to its rightful place in society.

Possibly the leader of this new spotlight on Alphahood is the incomparable black Alpha Ashton Hall. Incredibly muscular, extremely successful, and disciplined beyond belief, Hall has taken social media by storm with his iconic, well-edited clips.

Here’s one example:

A lot of attention goes to young Alpha leaders in business. For instance, Hudson Cosper is an Alpha who works in brand scaling and is a multi-millionaire by age 20.

The absolute GOAT among young Alpha entrepreneurs is the incomparable Iman Gadzhi. I’ve been following his rise to God Alpha of e-commerce for years, and it has been stunning. He is worshiped everywhere he goes.

Everywhere you look, in every space, there are Alphas being followed and extolled for their extraordinary qualities. Even the cooking space has an Alpha like Wolf leading in it:

It’s just funny to me how so many people deny Alphahood, dismissing it as “lame” or a “joke”, but then they follow these Alphas obsessively without making the mental connection.

Meanwhile, these high-profile Alphas are setting an aesthetic standard of excellence for their Alpha brethren.

And the world celebrates it.

Why? Because subconsciously everyone knows that such exquisite and elite living belongs to them, because HIERARCHY (programmed into all of us) demands it.

And Alphas will always achieve it while we, at their feet, cheer them on!

I think I am dating a god alpha and he says that I am an Apex. So we like to know what is your definition of those.

Thank you both for writing, Sirs! I love to hear from Alpha couples! 

I go over the differences in the post pinned to the front of this site (HERE), but I will go over it a little more.

I think Alphas in general are fairly easy to define for the most part. They are Men who are superior to lesser males physically, socially, economically, and romantically. 

Among Alphas, there are certain Alphas who seem to be ones that other Alphas defer to and follow. These ones are Apex Alphas. There are a variety of reasons why they Alphas “submit” to these Apex Alphas … perhaps due to their advanced knowledge, their expertise, their looks and physique, or their social/economic placement. Whatever the reason, these “lesser” Alphas look up to Apex Alphas.

A God Alpha is sort of an “ultimate Alpha” amongst an Alpha Pack, the de facto leader to whom other Apex Alphas “submit” and follow. The God Alphas I’ve known easily take over rooms of other Alphas and are always the natural center of attention. 

I will add this: the fact that your partner (the one you’ve identified as a God Alpha) told you you’re an Apex Alpha tells me he DEFINITELY is a God Alpha. He recognizes that he is your superior and your leader and accepts/embraces that role and is able to clearly identify both roles between you. That is something a self-actualized God Alpha can and will do!   

I hope that makes it clearer, Sirs! 

If you ever want to share your story with me, I’d love to feature it. Alpha couples are rare and mysterious enough that I think it would be good to examine it in detail and have a prototype for how it can work. You can write to me at hierarchyuniversity@gmail.com.

Thank you, Sirs!  

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