The concept of Hierarchy is often misunderstood, and the mechanics of Hierarchy are even less understood. Simply put, Hierarchy is the First Law of human society. It defines how society is structured, almost entirely based on Male power dynamics.
From the first moment one Man dominated another Man, Hierarchy has been the driving force behind all Male interactions and human achievements. Men rule the world; every bridge, skyscraper, scientific discovery, mechanical advancement, medical breakthrough, and work of art has been imagined, designed, and built by Men. Every war won and every life created – all by the power of Men.
Hierarchy celebrates the power and glory of Men, while also honoring another basic truth: Men are NOT created equal.
To illustrate my current understanding of Hierarchical levels, I created the above diagram. Here’s an explanation:
The following post is part of a column written by a 40-something experienced faggot who calls himself “Mr. Fag”. CLICK HERE to read all of these posts in chronological order!
Dear Sam,
This is Mr. Fag. In the grand scheme of things of Alpha-fag dynamics, where raw dominance meets yielding surrender, one truth stands eternal: the limp cock is the fag’s crown. Too many eager holes chase the illusion of hardness, thrusting their pathetic stubs forward like beggars at a feast. Alphas recoil—and rightly so. A fag’s cock, rigid and insistent, screams “equality,” shattering the sacred asymmetry of the room. Limpness? That is poetry. It is the visual hymn to your role: soft, dangling, and utterly irrelevant. Watch an Alpha’s eyes light up when your meat hangs slack, a silent vow that this hole is his altar, not a rival shaft.
Limpness isn’t mere optics—it’s physiological gospel for fag’s greedy guts. Pleasure should cascade from the hole upward, a prostate symphony that floods the fag’s system with bliss without demanding the crude machinery of an erection.
True ecstasy is found in the Sacred Circuit:
The P-Spot Pulse: Anal stimulation hijacks the pudendal nerve, spiking dopamine and oxytocin.
Blood Flow Prioritization: When the fag remains flaccid, their body directs blood flow to the internal erogenous zones rather than the superficial swell of the shaft.
The Tension Trap: Forcing a boner chokes the pipeline. Tension builds in the corpora cavernosa, diverting neural energy away from your core and toward a distracting, masculine urgency.
Stay soft, and every thrust becomes a full-body wave. Fag’s glans will tingle passively, the balls will churn surplus seed, and the fag will remain an open vessel for hours rather than a ticking clock.
Alphas sense this instinctively. To them, a hard fag is a distraction—a mechanical competitor in a space that requires a vacuum. A limp one, however, is a pure invitation: “Ruin me, Sir.” It signals that the fag has successfully surrendered their own agency to prioritize his manhood.
We must cultivate this state. It is a discipline, not an accident.
Edging via the Rear: Practice solo with plugs, breathing through the urge to touch yourself.
Mirror Affirmations: Look at your softness. Recognize that the power is not in what stands up, but in what opens up.
Wellness through Yielding: Reduced erectile strain means healthier vessels and the elimination of the “refractory blues.” The fag becomes an evergreen resource for Alpha’s pleasure.
Limpness isn’t weakness; it is the fag’s superpower. Embrace the hang, brothers. Let it swing free while the real work happens behind the scenes.
Respectfully,
Mr. Fag
I’m not sure what to make of this entry, brother. I tend to agree that Alphas hate seeing fags with hard dicks, but I believe fags should be caged rather than “flopping around”. That’s just my opinion, though.
In the most basic terms, we exist to serve the desires and needs of Men.
Men are the unquestioned conquerors of this planet, Earthly Kings who own all they survey.
They don’t expect much from inferiors like females and faggots except devotion, worship, and service. In return, they give us purpose and a place somewhere in their blessed lives.
In the video above, this young, straight Alpha soldier makes use of both a female and a faggot as he enjoys a nice, long worship session. He occasionally gives commands, but mostly he just allows them to commit themselves to his pleasure.
Sadly, the Alpha doesn’t allow the fag to suck his dick (she’s not a great cocksucker, of course), but ultimately he feeds both the female and the fag his load.
This is yet another example of how this new generation of Alpha understands the purpose of both types of subs and how they all can play a part in the glorification of Alphas!
I cannot tell you how overjoyed I was today when I FINALLY found the video above! I used to have it bookmarked somewhere and lost it, and I’ve been hunting for it ever since!
On the surface, it’s simply a straight black Alpha (Jamaican?) getting his huge, fat dick professionally serviced by a talented faggot.
But the VERBAL in it as the Alpha starts enjoying himself is hypnotic, and when he cums … woooo boy it it volcanic! He shakes and cusses and and doesn’t hold back! I also love how focused the faggot is on simply providing expert head for his superior!
The following post is part of a thread following the story of Titouan, an 18-year-old French faggot currently owned by an older Alpha. CLICK HERE to read all of these posts in chronological order!
Early in 2022 I met a young French faggot named Titouan. He was an 18-year-old high school student who was already deeply exploring his purpose as a faggot, serving both Alpha classmates as well as older married Alphas. As you can see from his picture above, he’s an adorably smooth little twink, the kind of faggot that Alpha Daddies love to own and use.
Of course, my communication with Titouan (and the rest of the world) abruptly ended a few months later when I had to go to prison (seems like forever ago!), and I thought I’d lost contact with Titouan for good.
But somehow, against all odds, Titouan found me again! So in honor of my friendship with him and his compelling story, I’ve manually rebuilt his entire thread from the FWA archives. You can access it all from the link in the header above!
So what has been happening with little Titouan in the last few years? Here’s his update:
I found your new site by chance. Do you still have some of the pics or texts I sent you and that were published on your older site ? (I suppose not, no problem, just a curiosity)
I still live near Paris with my parents and sisters, student, 20, usually classified as ‘minet’ (french for twink). Since my beginnings at high school then university I met some guys. Had a first Daddy for some time as you may remember. Also went with “rebeus” (french arab boys). Since beginning of this university year in october 2025, I have been used used as their young cocksucker by two rebeus. I feel it’s a duty for me as twink faggot to serve these superior boys.
Then at beginning of this year, I met a new Daddy (thanks to french gay site ‘les pompeurs’; pompeurs = cocksuckers). He is a mature, Alpha straight and married family man but loves to see secretly twinks like me. So virile and dominant. He also loves to use me for his pleasure. There are several “rules” I have to obey and comply with. And some hot ideas for next months.
I can tell you more, and send one or two pics. Should I write to you only at this email address, or is it possible directly on your site ? (I think I ‘registered’ on it but not sure how it works) I agree to be published on site as I was on the older one, if you wish… Of course I love most things (texts, pics, videos) on your site (with a few exceptions that are too hard for me).
Titouan (french boy)
Lovely!
Titouan really loves serving those older straight Alphas, doesn’t he? I really hope this older Alpha can treat Titouan better than some of the ones he served in the past!
I giggled a little bit when Titouan said that some of the videos on this site were “too rough for him”. He’s a young faggot, but he’s more than experienced enough to handle anything I throw at him!
Anyway, Titouan, it’s wonderful to hear your “voice” once again! If only I could find little Guillaume, and my life would be complete!
I’ve been doing a little bit of housekeeping on the site proper as well as the backend. During my search through the archives, I came across this post from 2019 that references a long-dead Tumblr blog similar to my old one there about hierarchy.
That blog published a letter they received from a straight ex-Marine officer about the use of faggot cocksuckers that still holds true today as has throughout history.
I’ve had gay guys blow me before, and there’s a certain “underground” movement here in my unit where Marines get head from gay guys. It’s not a huge movement, but it does happen.
The reason this happens a little is because a horny straight guy can walk down the hall a couple doors, get head at midnight, and turn in. It’s simple, it’s easy.
Some of the guys I know have girlfriends that either don’t want to do it or aren’t good at it, and some are just single.
To them, it’s not so much that they like guys, it’s that they like blowjobs.
To tell you the flat-out truth, yes it was the best head I’ve ever had. I don’t particularly go looking for it. It’s something that has happened.
Will it happen again? I don’t know, maybe. Maybe not. I don’t dwell on it.
A lot of guys can’t divorce the sex act from sexuality, or can’t get past it being a dude. And there’s nothing wrong with that. Some can, and there’s nothing wrong with that.
In my experience, I’ve never heard of a gay guy hoping to convert a straight man. It’s just that they like sucking dick. My only advice I guess to you is since you’re not interested in it, just make sure you put the kibosh on it right away, in a nice way. Be firm and just really tell him that you aren’t interested in cheating on your girlfriend.
The Hierarchy University Library contains some of the most vital training material in the hierarchical space! Anything a fggot or a Master needs to grow in understanding and appreciation of their purpose is here!
Hi Sam, it’s been a while. I started dating this guy named Sani Real name he’s this really nice big black guy and I love him to death dearly and I know he loves me too, but every other alpha top I’ve been with you know what at least they were open and willing to suck my dick, but this guy just won’t and I’m getting really depressed and their times when I want to hurt him and times when I wanna hurt myself I fell through the ice a long time ago I got permit shrinkage on my cock. I went from 6 1/2 nice an average down to a three and it fucking pisses me off.
I know he’s my alpha. I know that OK it’s not his job, but you know what I would like to feel fucking respected for once and not having to ask you know just once I’m sure a lot of us would love it if our alpha would actually if they actually genuinely loved us actually would love to suck our dick because you know what sometimes I think you’re hierarchy bullshit is a whole well that’s just it. I think it’s bullshit sometimes.
I’m sorry I don’t mean to take it out on you, but it’s the God’s honest truth and my antidepressants make me really fucking blunt just once I would like to encounter a top that likes to suck dick as well whatever happened to those guys
Thank you for the question/rant!
I don’t know who this is, but congratulations on the new relationship! I’m sorry it doesn’t sound totally fulfilling for you, though. But the problem isn’t with him … it’s with YOU.
It all comes down to unrealistic and/or selfish expectations.
Everybody wants to be with an Alpha, but Alphas are NOT like other Men. They almost always want completely submissive people (females and faggots) who cater to them and/or worship them. Subs they can train. Subs they can use.
Alphas are rarely interested in things like sucking a faggot’s dick, especially if they’re bisexual and leaning straight. No amount of whining or demands will make him change his NATURE. You’re going to get dismissed before that ever works.
And frankly, I think he should dismiss you. I’m mortified by your attitude. No faggot should EVER have such a self-serving perspective, nor should they ever throw such childish fits like this.
Let me tell you the truth: Hierarchy is very real. It’s not a joke, It’s not “bullshit”. And no matter how many hissy fits you throw, nothing is going to change it. Hierarchy is inescapable.
So either get your mind focused, or find a new direction in life.
“He stood up right next to me, positioned Gio on his knees right next to Mario, and Gio started sucking him just like Mario was doing on my cock. But then Lorenzo grabbed my ass, kissed my neck, touched my hole with his fingers and said “enjoy it brother, but don’t forget who is the King here”. Fuck, I almost came in Mario’s mouth listening to Lorenzo’s deep voice while he touched my hole and his boyfriend gave me such a nice head. And I am not embarrassed to admit it. I wonder what it might mean from a hierarchical standpoint… “
Sam, when an Alpha touches another Alpha’s hole, as Lorenzo did to Jose is it a dominant role they’re establishing? I am an older Alpha and I have had this work for me in the past. A young Alpha who always wanted a locker close to mine at the gym was always getting in my way. Finally one day I had had enough and I put my hand on his bare ass to move him out of the way. As I was guiding him over my finger slipped into his crack and came to rest on his hole. At first he was bristling but when my finger touched his hole he melted into a submissive respectful person and has shown proper respect since.
Have you noticed this with other Alphas over the years?
Thank you.
KJ
Thank you for writing to me, Sir!
The passage you quoted came from the most recent update from Master Jose after his latest visit with Master Lorenzo in Brazil. That post can be found RIGHT HERE.
Your experience is most interesting Sir, mainly because I think it’s telling how you had an instinct to do that with one of your Alpha brothers, and then he responded properly as a lesser Alpha. Ordinarily Alphas show some amount of deference and respect to the other members of their Alpha fraternity. But, in this case, you felt the need to “discipline” him slightly by refocusing his mind on his proper place!
The incident also reveals just where you are in my Alpha pyramid, Sir! It must’ve made you feel great to be subsconsciously obeyed in that manner! I’m glad it registered with you, because that means you’ve been paying attention to the way Alphas move beneath you for many years! You’re an Alpha who reads my descriptions of Alpha hierarchy and you get it because you live it.
I have definitely chronicled similar behaviors among Alphas in the past, but most notably with God Alpha Master Lorenzo and Master Chad. I’m sure Master Jose will be comforted and encouraged when/if he reads your account, Sir. A lesser Alpha is still Alpha, and born superior to faggots like me. These kinds of moments merely serve as hierarchically-defining triggers, and not a definition of a whole Man.
I must tell you that I’ve been running this site daily for almost eleven years now, and I still discover new facets of Alpha behavior and psychology!
Thank you so much for sharing this experience with me, Sir!
I have this memory of a podcast episode where the Alpha goes up to piss and you can hear it all I’ve been looking for for awhile but I can’t find it does it exist?
Thank you for the question!
I was sure I had a podcast episode dedicated to piss … but upon searching the archives not only on the site, but also in my personal data vault, I can’t find one anywhere! I’m honestly baffled by this. I have a lot to say about the importance and power of piss, so it seems impossible after all this time that I haven’t dedicated at least one episode to piss!
Believe me, I’m rectifying that! Next episode is hereby dedicated to piss!!
Thank you for helping me discover this egregious error!
I saw the recent post an Alpha made about domestic service and I wanted to share my own experiences. I don’t know how much of this is fully applicable, but when I was in college I was doing homework for some Alphas– one of them even let me do his laundry sometimes.
I’ve since had to find some online Alphas to help with work. I’ve taken notes on lectures, written essays, made presentations, and just generally have made myself available to Alphas who need a break from work or maybe a free tutor to help with some assignments. I try to help them learn too, so they can still get something out of the assignment beyond the grade, but it feels really good to just make a man’s life easier.
Sure it can be kind of boring sometimes, especially when they just drop an assignment on me and move on, but it feels good to work on something, especially for my betters.
Thank you for writing!
I love how my audience immediately responded after that Master wrote in about the lack of domestic fag content here! I’ve been approached by multiple fags about their experiences since just last night!
Whenever fags tell me they can’t find any Alphas to serve, there’s a part of me that rolls my eyes and I think, “You’re either not trying, or you have the wrong attitude about your purpose.” Fags that complain about that simply mean they couldn’t find an Alpha to serve SEXUALLY, but there are other, possibly less glamorous ways to serve.
Domestic service is a primary one fags overlook. Look, cleaning floors and toilets might not be as thrilling as getting throat fucked or bred, but the sense of accomplishment can be similarly orgasmic! I really love the way you stated it, brother: “it feels really good to just make a man’s life easier.” EXACTLY!
True submission requires us to place our own comforts, hopes, desires, and even needs aside in favor of serving those of a superior Man. You epitomize that ethos, my brother! I’m proud of you!
God Alpha @TheOMGBoss calls this faggot’s service an “indignity” … but a faggot doesn’t exist to be dignified, we exist to find fulfillment in service.
You need to spend more time talking and espousing the importance of domestic faggotry. I had two domestic faggots during my college years and they were helpful in keeping my apartment clean getting general shit done for me. As I have aged (30s now), I’m finding that the fags I encounter are less likely to be interested in domestic faggotry. I’m inspired by the story of Josh and his wife pursuing this avenue as it’s very useful in life. It would certainly save me money if I could stop paying my cleaning lady and get a fag to do it instead. Sam, you need to push this aspect of faggotry more in order to enhance our lives to the fullest extent possible.
Master, thank you for writing to me!
Domestic service is something I preach often here on the site. No, I don’t cover it more than sexual service, but that’s mainly because there is so much more sexual content to use for teaching than domestic service.
I LOVE serving as a domestic faggot. Of course, my times as a domestic faggot typically came as a live-in for straight Masters who were also using me sexually (and occasionally financially). There’s something so emotionally satisfying about taking care of an Alpha’s personal life and affairs. I took great pride in my work, whether it was changing bedsheets every day, creating satisfying meals, or even making sure my Master’s toilets were immaculate. Domestic service is the one function of a faggot that is completely selfless, because the faggot expends itself completely without any hope of physical pleasure or reward.
I know the faggots reading this site come here mostly for selfishly masturbatory reasons, and that’s a problem. But I do know that some of the domestic faggots I’ve covered here have received high praise and lots of curiosity. One such faggot is Chadwick, an older faggot who never stopped trying to be useful to Alphas. You can read about Chadwick’s inspirational story by CLICKING HERE!
In the short instructional video I made entitled “What is a faggot?” I discuss domestic faggots to some degree as well.
So I assure you, Master, I am covering it and want to cover it more. I appreciate the reminders and encouragement!
The following post is part of a thread chronicling the experiences of a French faggot named Fabien who has been claimed by his straight God Alpha friend Anthony. CLICK HERE to read all of these posts in chronological order!
I’ve been heaping a lot of praise on little Fabien recently, and for good reason. He’s simply one of the great faggots, a brother who serves his Master Anthony selflessly while always seeking ways to glorify him and improve his life in any measurable way.
Recently I wrote about how Fabien helped mentor Clement, the faggot of Master Anthony’s straight Alpha friend Henri. It worked perfectly, and Master Henri was definitely strengthened after his bout of depression. It was beautiful to me.
But you know what is even more beautiful? The depth of Alpha brotherhood and the strength of their Alpha fraternity.
Alerted by his fag Fabien, Master Anthony decided to spend some time with his depressed brother to cheer him up and counsel him about his purpose. Notice how it happened, and Fabien’s part to play in it:
Big brother,
Here’s a follow-up about Masters Anthony and Henri, because what I witnessed last night was a wonderful moment of Alpha Brotherhood!
As I said in my last mail, Anthony invited his best bro to his place to spend the evening together, just to cheer him up. Henri came alone: I heard that he had given Clément time off to visit loved ones this weekend, as a reward for his steadfast dedication over the past few weeks. I’m relieved for my baby brother that his Master shows him some mercies! Obviously, I could handle the service for the two Alphas on my own, even if I wish Clément could have seen that evening.
They drank together and talked heart to heart for at least two hours. As for me, I kept a low profile, staying quiet, content to bring them their beers and clear away the empty cans, and to remain kneeling in silence, head bowed, hands behind my back, ready to obey their every command, to spring into action at the slightest of their signals.
Their Man-to-Man conversation was so profound, so full of manly, brotherly friendship, that I felt like a privileged witness to something beyond my reach. Almost an intruder, but an intruder accepted for the service I provided. I can’t possibly recount everything they said to each other, but I can try to give a rough idea of the moment that struck me as the most revealing. As Henri opened up about his doubts and struggles, Anthony gave him a firm pat on the shoulder and spoke in a tone that was both manly and full of deep affection.
“Will you shut the fuck up, man? Stop being a fucking pussy! You’re a great guy, Henri! You’re my best bro! You’re so fucking smart and strong! You’re way better than this! So quit bitching and move your ass! I know you can!” I couldn’t help but glance over at them and see Henri nodding, a smile on his face, as they toasted. “You’re the best, Tony. I love you to bits, you bastard!” “The fucking same for me, bro.”
At one point, Anthony said, “You know what would do you some good? A good head job!” He snapped his fingers, and I knew what I had to do. I rushed over to them, kneeling, mouth open. Henri grinned widely and pulled out his cock. Anthony said to me, bossily, “You better do this right!” Of course, I gave it my all. My Master told Henri, “Be as rough as you want, he can take it.” Then Henri throat-fucked me more agressively. But I think I handled it well, cause after he came, he petted me and growled “Good boy”. Later that night, I was spit-roasted, with Anthony’s cock in my ass and Henri’s in my mouth.
When they said goodbye, they shared a manly hug. Seeing them, I felt so awestruck and privileged to be the servant and plaything of these two young Alphas who have the world at their feet and an incredible life ahead of them. It’s like being a serf in the presence of a king and his vassal lord, a mortal gazing upon two gods feasting on Mount Olympus. I know I’ll never be part of their circle, that I’ll never share with Anthony the same relationship he has with Henri, his equal (or close to his equal, his peer, at least). But I’m lucky to be a small part of their lives and to help make their lives better. And when Anthony ruffled my hair and told me that I had behaved well all evening, I felt proud and happy. My only regret is not having shared that special moment with Clément, because I’m sure he would have loved it!
I hope everything is fine with you, my beloved big brother!
Lots of love
fab the fag
When we talk about the deeper privileges of being an owned faggot, this is one of them. It’s not anything sexual, but rather the awe we feel as faggots when we watch Kings towering above us and fraternally encouraging each other. We are nothing in their private circles except personal servants. They casually ignore us while sharing stories of conquest and reverie, and in that experience we are fulfilled. We feel a small part of a truly magnificent order like hierarchy.
Just reading Fabien’s words, they remind me of so many things I’ve said and felt when I’ve been in the same position. Just hushed awe at great, powerful Men who allow me to exist with them and serve.
Master Anthony knew his brother needed the service of a professional fag like Fabien, and not only was Fabien rewarded with their loads, but also a profound sense of renewed purpose! Service isn’t always sexual, so we need to learn to really appreciate every small gift our Masters offer us! The truth of hierarchy isn’t found in being bred … it’s in those in-between moments when a God Alpha places his mighty hand on our head and says “good boy”.
I thank Fabien for sharing this inspiring and heartwarming glimpse inside the Alpha fraternity he serves! May they always reign, and may we always serve them!
Bit of a messy situation. I’ve been with my straight alpha for 4 years. We met on Instagram, but I fly out to see him a few times a year.
For the first 2 years, we messaged pretty much every day and I became something of an emotional pillar for him. We agreed on exclusivity, and I’ve been his fag ever since. I’m only allowed to serve and talk to him. It’s VERY intense, but being long-distance comes with challenges.
In recent years, his career has taken off and he only messages me maybe 3 times a week. I’ve brought this up, and he says he cares about me, but he’s busy and this is just how things are.
Truth is, I’m having a very difficult time. Ownership has made me dependent on him. I feel like my emotional needs aren’t being met, and most of my time is spent isolated and alone. Any tips on how to resolve this? Or should I ask to end exclusivity?
I REALLY like him, and he’s even indicated he wants to keep me after he marries his girl. I just with things could go back to how they used to be.
Thanks.
Thank you for writing to me, brother!
Congratulations for serving a straight Master for four years, especially given that it’s been almost an entirely remote relationship. It’s commendable, and it certainly speaks well of both you and your Master that you’re both loyal, genuine people!
I’m afraid you’ll need to accept the situation as it is unless there is a radical shift in the life of one of you. He’s a straight Alpha who is now focusing on his new career, and likely doing a fair amount of fucking and partying as well. Meanwhile, you are far away. Friends online don’t last for four years, let alone a straight Alpha and a faggot.
You seem very loyal, brother, and I feel for you. Most fags (including me in my younger days) would’ve just found someone else to serve by now and just lie to their Masters. However, I’ve seen straight Alphas become very attached and even choose their fags over females simply because of their fag’s loyalty and self-sacrifice. Which one is your Master? I have no idea.
I think it might be beneficial to talk to your Master in the most humble and submissive way about how you need training and guidance that he doesn’t have the time for, and ask him if he thinks you should find a local Alpha to serve and train you. Emphasize that you want to do this so you might be a better faggot in the future for him.
By doing that, you’re showcasing two things I’m sure he’s not considering (or even understanding):
1. Faggots need constant training and use to improve
2. Faggots want this training. It’s like water to a plant.
I’m sure at this point your Master just looks at this like a fetish, but by telling him these things he might understand that faggots are real and valuable and, like any other valuable thing in an Alpha’s life a faggot needs to be tended to.
I’m curious why you don’t recommend random cocksucking for younger unowned faggots. Isn’t that part of a faggot’s purpose? I feel like it’s great practice for the faggot, and also a great way for men to get used to the ease and pleasure of using a faggot. Kneeling for a man, or a group of men, can be such a wonderful experience too.
Thank you for writing!
I’ve never discouraged faggots from having their slutty periods during which they suck everything they can. After all, I did that for a few years myself. I definitely learned a lot about my purpose from indiscriminately sucking dick randomly week after week, but in my heart I eventually yearned to be owned. Fortunately that happened, and I received deep personal training to make me a better faggot. Random cocksuckers don’t receive this. I think that’s why I always want to recommend true service to a Master, because the training I received was invaluable.
Hi Sam. I hope you’re having a wonderful day/evening. I wanted to ask how do I make my straight alpha friend become my master? Me and him have been friends for a few years now and I really want him to my master. He’s not fully aware I’m a faggot, but he knows I like kinky things. I’ve been trying to gauge how he feels about these certain things by making “jokes,” like paying to smell his feet, but I don’t know how to further push it without just admitting it to him. I’m just scared it would drive him away if I came on too strong, but I’d really like him to be my master. What is the best way to get the point across? Thank you for your help in advance!
Thank you for writing!
First of all, there is no way to “make” your straight Alpha friend do anything. There are techniques you can try to arouse his dominance, but to my knowledge there is no hypnosis technique for this! Believe me, I wish there was!
So let me get this straight: you’ve made jokes about paying him to smell his feet, and it didn’t register at all? That’s odd, although I suspect that he’s started to turn questions over in his mind.
Given that I don’t know how old you both are, or what your situation is (do you spend a lot of time together alone, etc.), my advice is limited. But my primary recommendation is to print out my “Letter To An Alpha” and humbly, submissively give it to him to read. It’s designed to gently bridge the gap between a straight Alpha and a faggot. Or, you can do something I often recommend, which is to ask him if he considers himself to be Alpha. Depending on his answer, you can lead him to a discussion of Hierarchy. You could even tell him you came across this site and it made you curious about his thoughts on hierarchy.
You obviously need to engage him more specifically. These are the steps I think you should take, brother.