There’s a YouTube channel (now on every platform) blowing up called NBConstruction. The channel follows a small construction company in Louisiana and features four young, muscular dudes with heavy Louisiana accents, no shirts, and most importantly, no shoes.

They’re obviously building houses, so I’m guessing the company is real … but it’s staggering how much of it seems like borderline cash master teasing and fag-baiting.

My favorite is Gunnar and his younger brother. Gunnar is the most muscular, with long, wild brown hair and a scraggly moustache and/or chin whiskers. He’s the one with the shakes, and he’s also the one doing the most dangerous stunts.

Here’s Gunnar doing something stupid with electricity:

And here’s Gunnar’s brother burying himself alive beneath a pile of lumber:

Like I said, it’s hard to tell what’s real. They’re actually building stuff, but the level of homoerotic homebuilding going on feels like they’re wise enough to understand where their true appeal lies.

And I’m here for it!

One of the red-hot trends on social media right now is what I like to call The Alpha Aesthetic. It’s a very hierarchical elevation of Alphahood to its rightful place in society.

Possibly the leader of this new spotlight on Alphahood is the incomparable black Alpha Ashton Hall. Incredibly muscular, extremely successful, and disciplined beyond belief, Hall has taken social media by storm with his iconic, well-edited clips.

Here’s one example:

A lot of attention goes to young Alpha leaders in business. For instance, Hudson Cosper is an Alpha who works in brand scaling and is a multi-millionaire by age 20.

The absolute GOAT among young Alpha entrepreneurs is the incomparable Iman Gadzhi. I’ve been following his rise to God Alpha of e-commerce for years, and it has been stunning. He is worshiped everywhere he goes.

Everywhere you look, in every space, there are Alphas being followed and extolled for their extraordinary qualities. Even the cooking space has an Alpha like Wolf leading in it:

It’s just funny to me how so many people deny Alphahood, dismissing it as “lame” or a “joke”, but then they follow these Alphas obsessively without making the mental connection.

Meanwhile, these high-profile Alphas are setting an aesthetic standard of excellence for their Alpha brethren.

And the world celebrates it.

Why? Because subconsciously everyone knows that such exquisite and elite living belongs to them, because HIERARCHY (programmed into all of us) demands it.

And Alphas will always achieve it while we, at their feet, cheer them on!