Over my ten years teaching Hierarchy online, I’ve seen evidence of a dramatic shift (particularly in the Western world) in the acceptance of hierarchical truths. Men now appreciate aspects of masculinity that were formerly never considered. The rise of social media has disseminated these formerly “secret” and unstated power dynamics that Men have always understood on a deeper level and turned them into more acceptable “jokes” that help Men accept the existence of them. Thanks to the proliferation of such material, today’s younger generations of Men now understand the power of feet, pheromone scenting, or armpit worship, just to name a few.
I’m proud to say that sites like this one have been unstoppable engines of hierarchical truth, relentlessly pushing it into the mainstream. I remember stating that as one of the goals of this site back in 2015! And it seems to be coming true!
One of the more dramatic ways mainstream audiences have come to understand hierarchy is through online financial domination (findom). Even though I have never been a huge fan of findom as a practice, I recognized early on that it was an addictive vehicle that perfectly illustrated very real hierarchical truths. It was only inevitable that more and more straight Alphas would become ensnared by the ridiculously-easy money, and through that they would discover the joys of faggots ownership in a larger context. It’s hard to quantify the power of that simple lure, which is inadvertently spreading the truth of hierarchy across the globe.
This truth has been appearing more and more in mainstream media, like this interview with a young cashmaster:
And now it’s even being researched by scientists!
A sharp-eyed brother named Finn alerted me to this research paper from January 2025 that looked into online findom and the roles of Alphas and faggots in that scene. It focuses primarily on straight cashmasters, both the true sexuality of these ones as well as the nature of their acts within the scene.
The researcher used X as the primary platform to study these straight cashmasters. After a lot of game-playing (straight cashmasters play around almost as much as faggots!), she narrowed it down to six subjects who were interviewed via Skype:
The responses of these six straight cashmasters are interesting, and typical of what we hear all the time in the space:
Today, my feet make money for me, and, actually not in a bad way at all. Would I stop doing this if I had enough money? I don’t know. (Participant 4)
I would not stop even if I had enough money. Because the enjoyment doesn’t only come from money. It is the domination part, from the feeling of being superior. (Participant 5)
If I would get to a certain figure, I would potentially consider slowing things, however, that would not necessarily mean that I would stop or do anything different. (Participant 6)
Given those responses, the researcher comes to an unusual conclusion, namely, that these straight cashmasters are essentially queering their straightness. He writes:
As shown above, the identity of a cash master is not solely about financial domination but also involves negotiating the complexities of desire, gender, and sexual identity. I argue that while cash masters may identify as straight, they may be unaware of how these negotiations can expand their understanding of gender and sexuality, including attractions and behaviors they previously considered beyond straight orientation. By engaging in cash master dynamics on social media, they inadvertently expose not only the performative nature of their role but also the broader performativity of their gender and sexual identity, revealing the fluidity of both and the queer potential within straightness.
These platforms transform the straight cash master’s unconscious queer desires or fantasies into activities (Johanssen, 2023). While financial domination serves as a convenient facade, social media allows cash masters to deviate from the straight line without losing “the illusion that this straight line exists” (Huysamen, 2018, p. 527). Thus, social media becomes both a catalyst and a conduit for queering their “straightness” in unexpected ways: It not only facilitates the exploration of such desires but also allows them to experiment with queer aspects of their identity in ways that traditional, offline environments may not support.
I’ve been in communication with this researcher to discuss this a bit further (they are agreeable to coming onto the podcast for an interview!), and we fundamentally disagree with this conclusion. The researcher looks at the data from a straight person’s perspective and concludes that any straight cashmaster isn’t really straight if they actually engage with the male slaves they own online, or that the entire enterprise is purely performative. Of course, this researcher is at a disadvantage, because Men lie all the time about their true feelings and intentions.
However, unlike this researcher, my site has ten years of in-depth, detailed experiences from straight Men of all types who are discovering a real truth not captured by clinical research or theories: straight Men want worship and service, and those wants transcend labels of “straight” or “gay”. The POWER of this dynamic between Alphas and faggots is itself intoxicating. My site has captured the reality of that in a way no clinical observation ever has.
I also disagree with this researcher’s vaguely-worded conclusion that a cashmaster is almost a separate type of sexuality, not entirely straight, but not gay either.
In this respect, I argue that the straight cash master’s intentional and insistent choice of boys and same-sex slaves as can be seen in the Figures 14, 15, and 16 is not only because these individuals are placed at specific locations and are more available, but it is also due to the straight cash master’s tendency towards them more than opposite-sex slaves, which contradicts his claim to be straight.
This sort of rigid classification of “proper” straight Male behavior flies in the face of historical fact. Countless societies featured submissive gay males and eunuchs serving straight Men both domestically and sexually. Straight gladiators were serviced in pre-dawn rituals by sub males before gladiatorial contests in Rome. There are simply too many precedents to ignore.
Again and again sites like this one have borne out this fundamental truth of Male sexuality: POWER governs Male sexuality even more than gender, especially in Alpha sexuality.
Which is why we see the phenomenon of straight cashmasters enjoying their faggot slaves. It has nothing to do with straight cashmasters being secretly gay. It simply proves that more dominant Men love the power that comes from faggot worship and their monetary tributes (which is also an aphrodisiacal power trip).
I think researchers will always miss the fundamentals of this dynamic until they acknowledge the existence of hierarchy itself. All humans are governed by it, even at a subconscious level. There is simply no way to graph its effects because it requires honest researchers and honest subjects.
The truth is, as always, in living testimonials. The true stories of straight Alphas catalogued here on this site over the last ten years tell a collective story more compelling than any research paper ever could.
But I’m glad to see they’re starting to try!
